A logo is not a brand. We share how we help clients find their positioning before touching Figma.
A logo is the last thing we design. Everything else has to come first.
Most branding projects start in the wrong place. A founder sends a brief: "We need a logo, some colours, and a website." Six weeks later, they have beautiful assets that say nothing.
Strategy Is Not a Tagline
Brand strategy is the set of deliberate decisions that define who you are, who you are for, and why that matters.
- Positioning: where you sit in the market relative to alternatives.
- Audience definition: specific enough to be useful, not "everyone with a budget".
- Voice and tone: the personality that shows up in every touchpoint.
- Proof points: the evidence that makes your positioning credible.
What the Discovery Process Looks Like
We run a two-week strategy sprint before any visual work begins. We interview stakeholders, map the competitive landscape, and stress-test positioning hypotheses.
