Genius is one per cent inspiration and ninety-nine per cent perspiration - Thomas A. Edison.Opportunity is missed by most people because it is dressed in overalls and looks like work - Thomas A. Edison.The first requisite for success is the ability to apply your physical and mental energies to one problem incessantly without growing weary - Thomas A. Edison.To invent, you need a good imagination and a pile of junk - Thomas A. Edison.Any sufficiently advanced technology is indistinguishable from magic - Arthur C. Clarke.The only way of discovering the limits of the possible is to venture a little way past them into the impossible - Arthur C. Clarke.Technology, in itself, is neither good nor bad. It is the way we use it that matters.Engineering has a direct and vital impact on the quality of life for all people.Having an idea for doing something better and making it happen, even though it appears impossible, that is still my dream - James Dyson.Solve a problem that others ignore, and you may change an industry.Make the world work for 100% of humanity in the shortest possible time through spontaneous cooperation without ecological offense or the disadvantage of anyone - R. Buckminster Fuller.Design science is about solving fundamental human needs with whole-systems thinking.Behind every aspect of modern life, there is an engineer, or a team of engineers, working long hours.Strong engineering processes lead to meaningful, impactful solutions.Engineering is innovation made practical.Precision is not decoration, it is performance.Reliability is designed, not discovered.Good hardware begins long before the first prototype.Test early, test often, test honestly.Form follows function.Measure twice, cut once.The details are not the details. They make the design - Charles Eames.Quality is never an accident. It is always the result of intelligent effort - John Ruskin.Simplicity is the ultimate sophistication.Build the thing right before you build the right thing at scale.A robust design survives the real world.Circuits do not care about intention, they respond to reality.Tolerance stack-ups decide whether elegance survives manufacturing.A prototype teaches what drawings cannot.Good products are born where theory meets testing.Design for manufacturability is design for reality.The best products hide immense discipline behind effortless use.In hardware, small mistakes become expensive truths.Every connection matters.Invent boldly, verify rigorously.Programs must be written for people to read, and only incidentally for machines to execute - Harold Abelson and Gerald Jay Sussman.Simple things should be simple, complex things should be possible - Alan Kay.The best way to predict the future is to invent it - Alan Kay.Design is not just what it looks like and feels like. Design is how it works - Steve Jobs.Any fool can write code that a computer can understand. The trick is to write code that humans can understand - Martin Fowler.Refactoring is a controlled technique for improving the design of an existing code base - Martin Fowler.Simple is better than complex - Tim Peters.Readability counts - Tim Peters.In the face of ambiguity, refuse the temptation to guess - Tim Peters.There should be one, and preferably only one, obvious way to do it - Tim Peters.Now is better than never - Tim Peters.Practicality beats purity - Tim Peters.Code is read more often than it is written.Automated tests illuminate bugs hiding in your code - Martin Fowler.Software is a product of decisions, not just syntax.Good architecture makes change cheaper.Ship value, then refine with discipline.Clarity scales better than cleverness.Great software feels obvious in use and rigorous underneath.If the user has to think too hard, the product has not finished thinking.Stable systems earn trust quietly.Complexity compounds faster than teams expect.Interface is a promise.Performance is a feature.Reliability is a user experience.Fast is good, clear is better, both is best.Software should reduce friction, not relocate it.Build for humans first, then for scale.What you show is more important than what you say - David Ogilvy.Every advertisement must be considered as a contribution to the complex symbol which is the brand image - David Ogilvy.The most important decision is how to position your product - David Ogilvy.Unless your advertising is built on a great idea, it will pass like a ship in the night - David Ogilvy.You cannot bore people into buying your product. You can only interest them in buying it - David Ogilvy.There is only one valid definition of business purpose: to create a customer - Peter F. Drucker.Because its purpose is to create a customer, the business enterprise has two, and only these two, basic functions: marketing and innovation - Peter F. Drucker.Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read - Leo Burnett.The most powerful element in advertising is the truth - William Bernbach.Properly practiced creativity can make one ad do the work of ten - William Bernbach.Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art - William Bernbach.The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself - Peter F. Drucker.Brands are built not just on big ideas, but on big ideals - Robyn Putter.Marketing is the bridge between value and attention.Positioning is where strategy becomes memory.A clear message travels farther.Confused brands confuse customers.Relevance beats reach when trust is on the line.Consistency compounds.Good marketing is useful before it is persuasive.If people remember the campaign but not the brand, the work is unfinished.Strong brands reduce hesitation.Story gives meaning to value.Attention can be bought, trust has to be earned.A brand is a promise repeated until it is believed.Growth without positioning is drift.Creativity needs a commercial purpose.The right message at the right moment changes outcomes.Build attention, earn trust, create momentum.Genius is one per cent inspiration and ninety-nine per cent perspiration - Thomas A. Edison.Opportunity is missed by most people because it is dressed in overalls and looks like work - Thomas A. Edison.The first requisite for success is the ability to apply your physical and mental energies to one problem incessantly without growing weary - Thomas A. Edison.To invent, you need a good imagination and a pile of junk - Thomas A. Edison.Any sufficiently advanced technology is indistinguishable from magic - Arthur C. Clarke.The only way of discovering the limits of the possible is to venture a little way past them into the impossible - Arthur C. Clarke.Technology, in itself, is neither good nor bad. It is the way we use it that matters.Engineering has a direct and vital impact on the quality of life for all people.Having an idea for doing something better and making it happen, even though it appears impossible, that is still my dream - James Dyson.Solve a problem that others ignore, and you may change an industry.Make the world work for 100% of humanity in the shortest possible time through spontaneous cooperation without ecological offense or the disadvantage of anyone - R. Buckminster Fuller.Design science is about solving fundamental human needs with whole-systems thinking.Behind every aspect of modern life, there is an engineer, or a team of engineers, working long hours.Strong engineering processes lead to meaningful, impactful solutions.Engineering is innovation made practical.Precision is not decoration, it is performance.Reliability is designed, not discovered.Good hardware begins long before the first prototype.Test early, test often, test honestly.Form follows function.Measure twice, cut once.The details are not the details. They make the design - Charles Eames.Quality is never an accident. It is always the result of intelligent effort - John Ruskin.Simplicity is the ultimate sophistication.Build the thing right before you build the right thing at scale.A robust design survives the real world.Circuits do not care about intention, they respond to reality.Tolerance stack-ups decide whether elegance survives manufacturing.A prototype teaches what drawings cannot.Good products are born where theory meets testing.Design for manufacturability is design for reality.The best products hide immense discipline behind effortless use.In hardware, small mistakes become expensive truths.Every connection matters.Invent boldly, verify rigorously.Programs must be written for people to read, and only incidentally for machines to execute - Harold Abelson and Gerald Jay Sussman.Simple things should be simple, complex things should be possible - Alan Kay.The best way to predict the future is to invent it - Alan Kay.Design is not just what it looks like and feels like. Design is how it works - Steve Jobs.Any fool can write code that a computer can understand. The trick is to write code that humans can understand - Martin Fowler.Refactoring is a controlled technique for improving the design of an existing code base - Martin Fowler.Simple is better than complex - Tim Peters.Readability counts - Tim Peters.In the face of ambiguity, refuse the temptation to guess - Tim Peters.There should be one, and preferably only one, obvious way to do it - Tim Peters.Now is better than never - Tim Peters.Practicality beats purity - Tim Peters.Code is read more often than it is written.Automated tests illuminate bugs hiding in your code - Martin Fowler.Software is a product of decisions, not just syntax.Good architecture makes change cheaper.Ship value, then refine with discipline.Clarity scales better than cleverness.Great software feels obvious in use and rigorous underneath.If the user has to think too hard, the product has not finished thinking.Stable systems earn trust quietly.Complexity compounds faster than teams expect.Interface is a promise.Performance is a feature.Reliability is a user experience.Fast is good, clear is better, both is best.Software should reduce friction, not relocate it.Build for humans first, then for scale.What you show is more important than what you say - David Ogilvy.Every advertisement must be considered as a contribution to the complex symbol which is the brand image - David Ogilvy.The most important decision is how to position your product - David Ogilvy.Unless your advertising is built on a great idea, it will pass like a ship in the night - David Ogilvy.You cannot bore people into buying your product. You can only interest them in buying it - David Ogilvy.There is only one valid definition of business purpose: to create a customer - Peter F. Drucker.Because its purpose is to create a customer, the business enterprise has two, and only these two, basic functions: marketing and innovation - Peter F. Drucker.Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read - Leo Burnett.The most powerful element in advertising is the truth - William Bernbach.Properly practiced creativity can make one ad do the work of ten - William Bernbach.Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art - William Bernbach.The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself - Peter F. Drucker.Brands are built not just on big ideas, but on big ideals - Robyn Putter.Marketing is the bridge between value and attention.Positioning is where strategy becomes memory.A clear message travels farther.Confused brands confuse customers.Relevance beats reach when trust is on the line.Consistency compounds.Good marketing is useful before it is persuasive.If people remember the campaign but not the brand, the work is unfinished.Strong brands reduce hesitation.Story gives meaning to value.Attention can be bought, trust has to be earned.A brand is a promise repeated until it is believed.Growth without positioning is drift.Creativity needs a commercial purpose.The right message at the right moment changes outcomes.Build attention, earn trust, create momentum.
