Wireframes built on assumptions fail. Here is how we validate before we design.
A wireframe built on an assumption is a beautiful way to be wrong faster.
Every wireframe embeds assumptions about how users think, what they want, and how they currently solve the problem.
What Research We Actually Do
For most projects, we run five to eight user interviews before touching Figma.
- Jobs-to-be-done interviews to uncover the real motivation behind feature requests.
- Contextual inquiry sessions where we watch users in their actual environment.
- Card sorting to understand how users categorise information before we design IA.
- Competitive benchmarking to identify patterns users already know.
The Payoff
Research does not slow projects down. It eliminates the revision cycles that kill timelines.
